Leisure

Get your irons, one of the L'Oréal beaumojis that we were all waiting for

Say goodbye to Kim Kardashian's Kimojis now what it takes is the Beaumoji language. Created by The real, this new emoji set he answers the prayers of many women who did not find among the normal emojis one that fit your routine beauty. Finally we can express our "Girls I'm going to make the wicks" or the "don't disturb, I'm in mask mode on".

130 emojis are the cause of the stir. L'Oréal discovered that there were many women who love beauty routines, hair products and makeup and decided to launch their own language based on emojis.

This language consists of five categories divided as follows:

  • It girl, focused on the issues beauty plus in of the moment, like lips degraded or hair dyes in pastel colors.

  • Pampered Life, composed of characters who enjoy some beauty experience.

  • Iconic, where iconic products such as Urban Decay NAKED Palette, Clarisonic, Maybelline New York Great Lash Mascara and L'Oréal Paris Elnett Hairspray have their place.

  • BeYOUtiful, which motivates users to be themselves and make their style something personal and non-transferable.

  • Sees it, which includes icons and gestures to express itself in everything related to the world beauty.

Available for both iOS and Android, Beaumoji language has come to stay, as expressed by Rachel Weiss, vice president of innovation and entrepreneurship at L'Oréal in a statement: "We know that the online conversation around beauty is huge and will continue to grow along with the abbreviated language of emoji."


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