With Burberry in the lead and the commitment to adrogyny in both models and designs such as leitmotiv of the catwalks, Gucci has decided to follow the steps of the British firm and has confirmed via statement that from January 2017, it will present a single collection in which they can be observed male and female designs. In this way both firms will break with duplicate calendars of fashion weeks known so far.Burberry Women's Fall-Winter 2016/2017 Parade
As the company has assured, Gucci will present its collections of men and women in the same parade Starting next year. “For me the natural thing is to present the collections of men and women at the same time; it's how I see the sector right now ”adds Alessandro Michele, current creative director of Gucci. However, Alessandro is aware of the risks that this decision entails and adds "It will not be an easy road and we will surely find some problems, but I think it will give me the opportunity to make a different narrative of my stories.""For me the natural thing is to present the collections of men and women at the same time; it's how I see the sector right now" - Alessandro Michele
However, Burberry and Gucci are not alone in this new path towards the unification of the catwalks and the presentation of a single collection, both feminine and masculine. Tom Ford and Vetements have also joined the proposal and will adopt this parade structure from January 2017.
What Gucci has not yet said he will adopt is the new strategy of Burberry and Tom Ford of immediate sale (or the excessively immediate of Vêtements), although it could be the next signature to join the movement of shop in real time.